There are many ways to market your ecommerce store, but some strategies are more effective than others. Developing an FAQ page can answer frequently asked questions about your products and attract targeted traffic. Search engine marketing (SEM) involves search engine optimization (SEO) and paid advertising, or “paid advertising.” SEO is a type of organic traffic-building that relies on knowledge of the Google ranking algorithm, while SEM involves paid display, pay-per-click, and product-specific ad campaigns. Essentially, SEM is about paying for top positions on the search engine results page.
Blogging can be used to promote new products, top sellers, or under-promoted products. The best content marketers will integrate products into their articles in a creative way to entice consumers and drive sales. While marketing is expensive, it is still vital for ecommerce businesses to stand out from the competition. Paid digital ads can be costly, and consumers have ad-blockers that may block your targeted ads.
Email is still the most effective marketing channel, as 80% of retailers agree. In fact, a recent DMA report found that for every $1 spent on email marketing, marketers receive $38 in return. Unfortunately, if your emails are serving your subscribers better than your product, they will be unsubscribed in a hurry. Luckily, you can use email to spread blog content. Blog posts provide subscribers with a good reason to subscribe.
When you’re starting an ecommerce store, one of the most important aspects of your SEO strategy is to create content that’s targeted at potential customers. Whether you’re using product descriptions, internal links, blog posts, or infographics, the more content you create, the more likely your products will be ranked high in search engine results pages. If you’d like to boost your rankings and boost sales, here are 101 SEO tips for ecommerce stores.
Before you can rank high for your chosen keywords, you need to have a thorough keyword strategy. Keyword research tools like Google’s Keyword Planner can help you identify the right keywords and build a keyword strategy. Make sure to include keywords in the copy, meta description, and image alternate attributes. Also, be sure to use LSI keywords (Latent Semantic Indexing) to help Google understand the context of your page.
If you’re an online store owner, paid advertising may be the best way to drive traffic to your ecommerce site. But what are the best practices when using paid advertising for ecommerce marketing? How do you ensure that you’re maximizing your ROI? Consider these tips:
Use paid advertising to grow your commercial reach and target your audience. Paid advertising can be done with a minimal budget and can provide valuable performance data and help boost your marketing efforts. The biggest benefit of paid advertising for ecommerce is the flexibility and control it provides. You can use it to target your audience, engage mobile users, and track the effectiveness of your ads. And it’s easy to track your return on investment.
Building Relationships with Influencers
To succeed in marketing your ecommerce store, building relationships with influencers is an important part of your marketing strategy. Influencers often have an audience of thousands or millions, so building a relationship with one of them will boost your sales. There are a number of ways to engage them, including providing unique content, taking part in expert roundups, and even being interviewed for a podcast. Often, influencers will be delighted to hear about how their followers are changing the world.
Influencers should be compensated for their time and attention. You can offer free products in exchange for a shoutout or a review, but make sure the influencer is truly invested in your brand. For example, the popular YouTube channel GymShark grew its user base by offering free products to influencers who wore them in their videos. By providing free products to influencers, the company could increase its audience by a substantial margin.
Offering Free Shipping
While most eCommerce business owners worry about the impact of free shipping, you should know that most consumers understand the limitations of this promotion. While most people understand that there is a minimum order amount, especially during the holidays, you can test this out on a limited basis to ensure that your customers are happy with the terms and conditions. Free shipping thresholds are usually easy to swallow, usually divisible by five or ten. You can set a threshold of $25, $50, or even $100 to encourage customers to buy more. While this might seem like a tough deal, it can help improve your conversions and keep your prices competitive.
The key to achieving free shipping for your eCommerce store is to find a way to make this promotion more effective. Usually, this is best done on high profit items. However, if your store sells items that are expensive and cannot be shipped to a particular address, you should limit the promotion to a specific weekend or month. Free shipping is often a great way to boost your average order value, and it can increase the number of items per order.