Technical best practices for on page SEO include title tags and H1 headings. These elements are crucial to search engine optimization because they are displayed as the clickable result title on the SERPs. Make your title tag descriptive and unique with a relevant keyword. Title tags should be under 60 characters long and relevant to the content on your page. Here are the technical requirements for title tags:
Structured markup
One myth about structured markup is that it can cause search engine penalties. But, most of these myths are based on misconceptions and improper implementation. Moreover, schema markup does not guarantee rich snippets; even if structured data is not present, Google will choose the most relevant snippets. For this reason, it is essential to follow the guidelines laid out by Google. Below are some steps to implement structured markup for on page SEO.
First, create your schema. If you are a beginner, you can use Google’s Structured Data Markup Helper to create the schema markup you need. You can either paste HTML code or copy-paste a URL from another website. Once you’ve done that, your markup is ready for publishing. Google recommends publishing the markup for websites in the head and body sections. For the most effective results, your pages should rank in the first five positions.
H1 headings
While SEO experts have long known that a strong header can help boost a SERP, many SEOs overlook the importance of h1 headings. These headings are the primary way to tell readers what to expect on a page, and they can make the difference between poor search traffic and success. While they are not the only part of your website’s SEO strategy, they should be optimized to ensure better conversions.
An article’s title should contain the target keyword. The search bot may not know which is the primary keyword and choose the wrong one. In addition, placing additional H1 headings on a page will reduce their ranking pull. Instead, use h2, h3, or h4. These are all alternatives for H1 headings. However, if you must use additional headings, make sure they are not H1.
Image alt text
Using image alt text to boost your on page SEO is a great way to get your images noticed by the search engines. However, it is important to keep in mind that this is not a place for keyword stuffing. Ideally, your alt text should describe the image and not repeat the image’s title. Nevertheless, most screen readers only read up to 125 characters, so it is imperative to be specific when writing alt text.
When it comes to using image alt text for on page SEO, you want to use the same style as you use for your meta descriptions and title tags. However, you may not want to use a hard-core keyword-rich alt text when the image is merely a decorative design element. In such a case, you should include the keyword-rich text in the CSS and HTML code of the image. If you are unsure of how to use image alt text, you can always check the alt text of your image in the analytics section of Google Search Console, Ahrefs’ Site Explorer, and Google Analytics. You can also install Alt Text Tester, a free Chrome extension that displays image alt text when you roll over an image. This extension will also warn you when an image has no alt text.
Mobile responsiveness
One of the most important aspects of on-page SEO is the mobile responsiveness of a website. The design of the site is crucial to the retention of a visitor. While content is of paramount importance, poor design will result in a high bounce rate. Mobile responsive design can help you create an appealing and user-friendly design, as well as deliver content in an organized, crisp, and easily-read format. These two factors are highly interrelated and can have a profound impact on your online marketing efforts.
Mobile responsiveness helps to avoid duplicate content because it uses a single URL for the website. In addition to ensuring user-friendliness, mobile responsiveness helps to boost site rankings. Google constantly updates its algorithms and prioritizes mobile pages in rankings. Some of the common mistakes that can cause your site to fall behind is a lack of mobile-friendly content, small fonts, or links placed too close. In order to avoid these mistakes, you can use Google’s Mobile-Friendly Test Tool to check your website’s mobile responsiveness.
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