If you have a newsletter or website, you can create a segmented list to send customized messages to your subscribers. The initial point of entry for each subscriber can be determined with email segmentation. New subscribers should receive a series of welcome messages. Older subscribers might prefer blog posts, sales notifications, or pop music. You can also segment by location and reward active subscribers with specific content. Inactive subscribers may be reminded to take the next step.
Create an email marketing campaign
If you’re planning to launch an email marketing campaign, there are some things you should consider. First, you should determine your goal for this campaign. Do you want to increase brand awareness? Maybe you want to share new product information with subscribers. In either case, you’ll need to make it easy for people to subscribe to your email list. Use pop-up boxes or include a sign-up form on your website or social media posts.
Secondly, make sure you use social proof whenever possible. When purchasing something, people often look at others’ experiences and make a purchase decision. Include social proof in your email subject line by mentioning familiar names. You can also include the number of users of your product to increase the open rate of your emails. Lastly, it’s a good idea to include an unsubscribe link in your email, as it’s mandatory by anti-spam laws. The unsubscribe link will allow you to follow up with the person who opted-in, and you’ll get valuable feedback.
Grow your email list
If you are an online retailer, then you probably have a list. However, not every list building strategy will work for you. Some techniques are more relevant to offline retailers, such as guest posts or lead magnets. If you are an online retailer, you may not have the time to put in so much effort into these methods. Instead, focus on a few strategies. You can build your list organically, or you can buy or borrow lists. However, this approach can alienate some of your subscribers.
Another effective way to grow your email list is to give away something of value to sign up for your newsletter. By providing value, people will opt-in to your list and be more likely to purchase from you in the future. For example, you can offer a free report on cancer recovery, or a discounted eBook on your wellness tips. These freebies are an excellent way to grow your email list and generate repeat purchases.
Segment your audience
To maximize your email marketing ROI, you must know your subscribers and their preferences. There are several ways to segment your audience, including location. You can use this information to determine which emails to send each segment based on the location of the recipients. If your email list is mainly composed of local customers, consider using segmentation based on which stores and events they frequent. You can even segment by customer preference and time of day.
First, consider your subscriber’s age. Many people are younger than the average, so knowing the average age of your list subscribers will allow you to prune non-target subscribers. You may also want to segment your list by gender to target your communications accordingly. You may want to consider segmenting your list by gender if you have a broad range of products or services. For example, a company that sells men’s underwear should segment by gender, which will allow you to cater your messages to this demographic.
Create a personalized message
One of the most effective ways to build customer loyalty is to send a personalized message. The first step in creating a personalized message is to choose the trigger for the email. It can be something as simple as a specific product on a webpage, the date a customer enters when signing up for an email list, or a perishable good purchased from a website. For example, a personalized campaign mentioning replenishable goods, frequent buyers status, or the power of reviews may be useful.
The subject line is often the first piece of text that a buyer sees in an email. It may be the deciding factor between a purchase and an unsubscribe. Email subject lines are also a great way to build personalization. You can do this by using custom fields, which allow you to enter data about your customers and prospects. Remember that mobile devices only show 35 characters, so make the most of this space.
Track your results
A great way to measure your email marketing success is to track your metrics and analyze your results on a regular basis. Establish a tracking schedule – weekly, monthly, or campaign by campaign – and compare your progress against your benchmarks and previous performance. By analyzing your metrics and results, you can spot patterns and improve your email marketing strategies as you go. For example, you can mark your progress against the performance of a certain email campaign versus a customer segment, product type, or external factor.
Your conversion rate is an important metric to measure your success in email marketing. It measures the likelihood of a subscriber taking action on your website after reading an email. If your email is not engaging them, they will unsubscribe. If you have a low conversion rate, you can use your data to improve your email content. Your subscribers will appreciate the attention they receive and your brand will grow. A good way to measure the results of your email marketing campaign is by tracking the revenue generated per email.
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