You’ve probably heard the term “email marketing” before, but what exactly does it mean? You may be wondering what the difference is between a Content-based email and a broadcast email. Emails can be segmented into three types: Customer-centric, Broadcast, and Content-based. Let’s explore each one in more detail. You can even include a survey. This way, you can find out what your customers are looking for and make it more relevant to them.
